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WinRed today is marking its three-year anniversary as the premiere online fundraising technology platform utilized by Republicans.
Launched in June 2019, WinRed had a big mission: counter and exceed Democrats’ small-dollar fundraising technology advantage. Three years in, WinRed is now a critical infrastructure layer for over 5,000 campaigns and has processed almost $3 billion with an average donation of just over $40.
“We have exceeded expectations, but have a lot more to do,” said Gerrit Lansing, President of WinRed. “WinRed looks forward to helping retake majorities all across America in November and continuing to keep the pedal down on expanding our products and services.”
WinRed’s growth exceeds that of ActBlue: WinRed processed its first $2 billion in its first 15 months - while it took ActBlue 15 years to reach that volume. Campaigns on WinRed enjoy features nobody else has that raise them more money:
- Unique WinRed features have raised Republicans 44% more
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- $966 million was processed from donors with a WinRed account
- $270 million came from WinRed’s Slate feature that allows campaigns across the country to fundraise together
- $205 million was raised through WinRed Upsells
- $30 million was donated through the WinRed Directory
- WinRed’s innovative Zero-Touch Merchandise program processed $116.9 million in the three years since launching
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- 2.7 million products have been sold
- 27,800 separate products were created through WinRed
- 1,500 virtual storefronts were set up for campaigns at every level
- Over 2,300 State and Local campaigns and committees have raised $142.6 million through WinRed.
Due to this incredible growth and ability to scale, WinRed lowered its processing fees last year to 3.94%, making it cheaper than ActBlue and helping GOP campaigns save millions of dollars this election year.
WinRed Lifetime Numbers:
WinRed Lifetime Raised: $2,962,419,203
Total Conduited Raised for House & Senate: $120,527,495
Raised From Unique WinRed Features: $1,304,273,164
Average Donation: $43.77
More About WinRed:
Countering the Democrats’ ActBlue fundraising machine, WinRed is the leading Republican online fundraising technology platform utilized by a united front of Republican candidates and GOP party committees – including the Republican National Committee (RNC), the National Republican Congressional Committee (NRCC), the National Republican Senatorial Committee (NRSC), the Republican State Leadership Committee (RSLC), the Republican Governors Association (RGA), and Save America JFC. In total, over 5,000 campaigns have raised money on WinRed.
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