WASHINGTON, D.C. – WinRed announced today that it is reducing its prices. Starting in January 2022, WinRed will move from a 3.8% + 30 cents per transaction model, to a 3.94% flat model with no transaction fees - a 15% reduction in cost.
WinRed launched in June 2019 and has quickly exceeded expectations, signing up over 2,300 campaigns and processing almost $2.5 billion in just over two years. The GOP officially has an answer to ActBlue, which launched 17 years ago in 2004.
“Due to our ability to achieve and maintain scale, we are excited to announce that WinRed is lowering our prices,” said Gerrit Lansing, President of WinRed. “The best fundraising platform in politics will continue to expand and grow, designing and providing features and infrastructure that campaigns need to win.”
“When taking into account the full cost of ActBlue’s fees and tips, WinRed has always charged less. Today we extend our lead and look forward to bigger things to come during a successful midterm election for the GOP,” added Lansing.
Despite this cost reduction, WinRed is committed to growing and expanding its team and product roadmap. The top digital marketers in politics constantly look to WinRed for innovations and new features - and we will continue to execute that mission.
More About WinRed:
WinRed is the leading Republican online fundraising technology platform utilized by a united front of Republican candidates and GOP party committees – including the Republican National Committee (RNC), the National Republican Congressional Committee (NRCC), the National Republican Senatorial Committee (NRSC), the Republican State Leadership Committee (RSLC), and the Republican Governors Association (RGA). 93% of the U.S. House, 96% of the U.S. Senate, and 100% of State Parties use WinRed to raise money online. In total, over 2,000 campaigns currently raise money on WinRed.
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